Securing humans is a paradox. We need trust to function — we trust other drivers to stay in their lanes, banks to keep our money safe, planes to be inspected. But security asks people to pause, question, and sometimes even distrust. This demand to “stay cautious” goes against our nature. We are told security awareness matters now more than ever…yet no one cheers for another layer of authentication.  And spoiler:!the click rate will never be zero. 

How do you solve for human nature? You don’t. But by understanding it, by accepting that people are the perpetual vulnerability, we can find ways to mitigate that risk. Through simple best practices and relevant, relatable knowledge, we can reduce that vulnerability to an acceptable level — where security empowers people to navigate their digital lives without breaking the trust that makes those lives wor